How to increase demo requests
Increasing product demo requests to close more sales
If you are looking for ways to increase your sales, you want to look at the ways to increase demo requests from the potential buyers. Here are some quick tips on how to increase the number of product demo requests.
Key areas to optimise to get more product demo requests
Website traffic
Identify the main landing pages which attract traffic and analyse page flows. This will help you to find out where the traffic is and where you can grab attention of your potential customers.
Website CTAs
After you’ve found out where your website visitors are, optimise the CTAs on the most popular pages and make information about product demos stand out.
You may also like:
Demo outcomes
Make your potential customers aware of what they will know or what they will have after using your product demo. Show them that the time they will spend on the demo is worth it.
Focus on the key benefits
Don’t overload your potential buyers with too much information. Instead, invite questions if they want to find out more and make sure they have available an easy and quick way to ask questions.
Suitable messages for each stage
Align the messages with expectations and information needs at each stage of the buying process. Make sure you have relevant content to provide information they need and link the CTA messages with the relevant information.
Valuable leads
Not all leads are equally valuable. If you are able to observe a pattern and know which leads are more likely to convert, focus your efforts on those, and try to generate more leads of this type. Make sure that your best prospects have easy access to your demos.
Social proof
In a similar way to buying decisions, your potential customers are more likely to invest their time in the demo if they are aware of a strong social proof of your product. You can use social proof to generate interest in your demos and increase sign up rates.
Keep it simple
Make sure that your communication is simple and easy to understand. Especially your demo sign up form should be very simple. If your customers drop out while filling the sign up form, review the page and look for ways to simplify it and eliminate any disruptions.
Re-marketing
Re-market to customers, who didn’t request a demo is a great way to make your follow up more attractive to customers.
More on product demos
You may also find useful this YT video about creating a product demo video:
Final note
These are my quick tips for increasing the number of demo requests. If you have more suggestions on how to increase demo requests, share in the comments!